Competition only got stronger in the 2000s, with the birth of the “Get a Mac” campaign by Apple and the “I’m a PC” response ad by Windows.
In 2020, both platforms continue to thrive, despite an early dominance by Windows in the 1990s and the near-death of Apple before the turn of the century.
One of the earliest ongoing examples of the platform wars in technology is the original fanboy argument: PC or Mac? It’s a question that has plagued PC users for over thirty years, since Macintosh and Windows were launched by Apple and Microsoft, respectively, in the mid-1980s.
